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First off, it recommended the MPAA give an R rating to any movie featuring tobacco unless the portrayal is of actual historical figures who smoked, a documentary, or if the portrayal includes the negative effects of tobacco use. The authors of the study also suggested studios certify that cigarette brands have not paid them to promote their products in their films, and also asked state departments to consider denying subsidies to films that feature smoking

Larouche, D., Jean, J., Berthod, F., Germain, L

In terms of the analysis method, unlike most studies that treat media-related questions separately, this study believes that multiplying the three variables together can effectively measure participants exposure to e-cigarette marketing information, both mathematically and logically

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